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1945 : GRAPILLON GRAND CRU
As a wine producer, SCHENK logically created the firm Grapillon this year with the aim to produce and bottle a grape juice without alcohol under the trade mark GRAPILLON.
A perfect knowledge of the raw material, its specific characteristics, a severe grape selection together with the expertise of all the making processes allow the young Grapillon SA to make a pure grape juice with a constant quality. The years just after the World War Two were particularly favourable to launch a grape juice full of natural sugar whereas people had been rationed with sweetnesses during hostilities time.
At once, GRAPILLON won a wide public favour with young people as well as elders.
Synonymous with nature and health, GRAPILLON gained new followers and compelled recognition on Swiss and foreign markets because of its excellent grape juice (it was exported to numerous countries since 1949). Through a Swiss network developed by Rivella, GRAPILLON widely set up in restaurants and hotels. With the present appeal to sound and natural products GRAPILLON benefits from liking and growth potential that we have to use today so that to explore new distribution channels. |
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